disclosure
AI-generated people are tagged
If a photorealistic person in your image was generated by AI, Amazon requires the keyword contains-synthetic-performer in the image's XMP metadata (dc:subject).
Required: AI people tagged · checked against the source on 2026-09-29
Required
AI people tagged
Severity: warning
How we measure it
An AI vision model looks at a reduced copy of your image and answers a fixed set of questions — is anything in the frame besides the product, is it a real photograph, is a photorealistic person shown. It can mark a rule as passed or ask you to check it yourself — it never fails an image on its own. Where a rule also needs the file's metadata (like Amazon's tag for AI-generated people), we read it from the file you uploaded.
vision_review
Check your image against this rule
Your photo is checked against this rule and every other Amazon Main Product Image rule in one go.
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Source
Amazon Seller Central: Product image guide- Rule version
- v1
- Effective since
- 2026-09-30
- Last verified
- 2026-09-29
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.
Version history
- v1 · 2026-09-30First published: AI people taggedAmazon now asks sellers to tag images with photorealistic AI-generated people so it can show a disclosure.