Shotlift

AI product photos

Using AI product photos on Amazon

Amazon doesn't ban AI-made images outright. Its product image guide asks that the main image accurately represent the product as a realistic, professional-quality image — real scale, quantity and colour — and that images with photorealistic AI-generated people carry a disclosure tag.

Tagging AI-generated people

Amazon asks you to add the keyword contains-synthetic-performer to the image's XMP metadata (the dc:subject field) before uploading, so it can show shoppers a disclosure where required.

Tag it when

  • · The image shows a photorealistic person who was generated entirely by AI — not based on a real person.

Don't tag it when

  • · The people are real, even if they were retouched or edited with AI tools.
  • · The people are characters from films, games or other creative works.
  • · The people are not photorealistic — drawn, cartoon-like, stylised.
  • · There are no people in the image.

How to add the tag

Any IPTC/XMP-capable editor works (Lightroom and Bridge call it Keywords). From the command line, with the free ExifTool:

exiftool -XMP-dc:Subject+=contains-synthetic-performer photo.jpg

Our check reads the file's own metadata and tells you whether the tag is there. Re-saving an image in some tools strips metadata — check the final file.

Where AI main images usually slip

Each of these is a rule we check, with its source.

Off-white backgroundGenerators rarely output exact RGB 255, 255, 255.Invented propsA plant, a cup or a surface the prompt added — not part of the sale.A render lookToo-perfect surfaces and lighting that read as 3D, not a photograph.Product cut offTight AI crops that clip a strap, a cap or a chain.The product twiceA second angle or a reflection that reads as another unit.Untagged AI peopleA generated model without Amazon's disclosure tag.

Check your AI photo

Every main-image rule in seconds — and if the background or framing is off, fix it in one click without the product being redrawn.

Drop a product photo hereJPEG or PNG · up to 10 MB · checked against Amazon's main-image rulesChoose file

Free · no signup · private to you