framing
Whole product in frame
The whole product has to be inside the image — no part cut off by the edge.
Required: Whole product · checked against the source on 2026-09-29
Required
Whole product
Severity: hard fail — the image is rejected
How we measure it
An AI vision model looks at a reduced copy of your image and answers a fixed set of questions — is anything in the frame besides the product, is it a real photograph, is the whole product in frame, is it in retail packaging, is it shown once, is a photorealistic person shown. It can mark a rule as passed or ask you to check it yourself — it never fails an image on its own. Where a rule also needs the file's metadata (like Amazon's tag for AI-generated people), we read it from the file you uploaded.
vision_review
Check your image against this rule
Your photo is checked against this rule and every other Amazon Main Product Image rule in one go.
Free · no signup · private to you
Source
Amazon Seller Central: Product image guide- Rule version
- v1
- Effective since
- 2026-09-30
- Last verified
- 2026-09-29
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.
Version history
- v1 · 2026-09-30First published: Whole productAmazon's product image guide: show the entire product within the frame and don't cut off any part of it.