Amazon Main Product Image
photography
A real photograph
The main image must be a professional photograph of the actual product — not a drawing, render or mock-up.
Required
Real photo
Severity: hard fail — the image is rejected
How we measure it
An AI vision model (Claude) looks at a reduced copy of your image and answers two fixed questions: is anything in the frame besides the product, and is it a real photograph. It can mark the rule as passed or ask you to check it yourself — it never fails an image on its own.
vision_review
Source
Amazon Seller Central: Product image guide- Rule version
- v1
- Effective since
- 2026-09-25
- Last verified
- 2025-01-01
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.