Amazon Main Product Image
framing
Product fills the frame
The product should fill at least 85% of the image frame.
Required
≥ 85.0%
Severity: hard fail — the image is rejected
How we measure it
We separate the product from the sampled background colour, take its bounding box, and measure how much of the frame its longest edge spans.
foreground_bbox
Source
Amazon Seller Central: Product image guide- Rule version
- v1
- Effective since
- 2026-09-18
- Last verified
- 2025-01-01
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.