Etsy listing photo
framing
Landscape or square
Etsy's first listing photo should be horizontal (landscape) or square so the centre of the image survives the cropped thumbnails — and it suggests landscape over square, with room around the product.
Required: Landscape or square · checked against the source on 2026-10-01
Required
Landscape or square
Severity: warning
How we measure it
We read the width and height as shoppers see them (after the camera's rotation tag) and check whether any pixel is see-through.
image_shape
Check your image against this rule
Your photo is checked against this rule and every other Etsy listing photo rule in one go.
Drop a product photo hereJPEG or PNG · up to 10 MB · checked against Amazon's main-image rulesChoose file
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Source
Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop- Rule version
- v1
- Effective since
- 2026-10-01
- Last verified
- 2026-10-01
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.
Version history
- v1 · 2026-10-01First published: Landscape or squareEtsy: the first listing photo should be landscape or square.