photography
Shows the actual product
Catalogue images must accurately represent the specific product for sale — not a placeholder such as “image coming soon”, a logo or an illustration.
Required: The actual product · checked against the source on 2026-10-01
Required
The actual product
Severity: hard fail — the image is rejected
How we measure it
An AI vision model looks at a reduced copy of your image and answers a fixed set of questions — is anything in the frame besides the product, is it a real photograph, is the whole product in frame, is it in retail packaging, is it shown once, is a photorealistic person shown. It can mark a rule as passed or ask you to check it yourself — it never fails an image on its own. Where a rule also needs the file's metadata (like Amazon's tag for AI-generated people), we read it from the file you uploaded.
vision_review
Check your image against this rule
Your photo is checked against this rule and every other Facebook & Instagram Shops rule in one go.
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Source
Meta Business Help Centre: Product image specifications for catalogues- Rule version
- v1
- Effective since
- 2026-10-01
- Last verified
- 2026-10-01
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.
Version history
- v1 · 2026-10-01First published: The actual productMeta: images must accurately represent the specific product for sale; avoid placeholder images.