The rulebook
Facebook & Instagram Shops
Every rule below comes from the platform's own published requirements. Each one is versioned and re-verified on a schedule, and every verdict we give links back here. See what changed →
Shows the actual productPhotography · v1 · verified 2026-10-01
The actual productAt least 500 × 500 pixelsDimensions · v1 · verified 2026-10-01
≥ 500 px (shorter side)File not larger than 8 MBFile · v1 · verified 2026-10-01
≤ 8 MB1024 × 1024 pixels or moreDimensions · v1 · verified 2026-10-01
≥ 1,024 px (shorter side)Square (1:1) or 4:5Framing · v1 · verified 2026-10-01
1:1 or 4:5White backdropBackground · v1 · verified 2026-10-01
RGB 255,255,255 ±10No text over the imageOverlays · v1 · verified 2026-10-01
0 added text regionsNo watermarks or added logosOverlays · v1 · verified 2026-10-01
Nothing added over itShows the entire productFraming · v1 · verified 2026-10-01
Whole productBuilding a tool or writing about Amazon images? The whole rulebook is open data: rules.json — thresholds, sources and verification dates, free to reuse under CC BY 4.0 with a link to Shotlift.
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