Facebook & Instagram Shops
background
White backdrop
Meta recommends product images with a white backdrop.
Required: RGB 255,255,255 ±10 · checked against the source on 2026-10-01
Required
RGB 255,255,255 ±10
Severity: warning
How we measure it
We sample the four corners of your image, average their colour, and compare each RGB channel to the target.
background_uniformity
Check your image against this rule
Your photo is checked against this rule and every other Facebook & Instagram Shops rule in one go.
Drop a product photo hereJPEG or PNG · up to 10 MB · checked against Amazon's main-image rulesChoose file
Free · no signup · private to you
Source
Meta Business Help Centre: Product image specifications for catalogues- Rule version
- v1
- Effective since
- 2026-10-01
- Last verified
- 2026-10-01
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.
Version history
- v1 · 2026-10-01First published: RGB 255,255,255 ±10Meta recommends product images with a white backdrop.