Facebook & Instagram Shops
framing
Square (1:1) or 4:5
Shops show product images square (1:1), and carousel ads adjust images unless they share one ratio, 1:1 or 4:5.
Required: 1:1 or 4:5 · checked against the source on 2026-10-01
Required
1:1 or 4:5
Severity: warning
How we measure it
We read the pixel width and height of the uploaded file and compare the longer side (or the shape) to the threshold.
dimensions
Check your image against this rule
Your photo is checked against this rule and every other Facebook & Instagram Shops rule in one go.
Drop a product photo hereJPEG or PNG · up to 10 MB · checked against Amazon's main-image rulesChoose file
Free · no signup · private to you
Source
Meta Business Help Centre: Product image specifications for catalogues- Rule version
- v1
- Effective since
- 2026-10-01
- Last verified
- 2026-10-01
When the platform changes this requirement we publish a new version. Past verdicts keep pointing at the version they were checked against.
Version history
- v1 · 2026-10-01First published: 1:1 or 4:5Meta: Shops display 1:1; keep all images 1:1 or 4:5 to avoid automatic adjustment.